Personetics, a global leader in AI-powered personalised engagement solutions for financial institutions, has reached a major milestone in its growth and impact, now supporting over 150 million monthly active banking customers. The company, which provides real-time financial insights to more than 130 financial institutions worldwide, delivers around 1.2 billion insights each month to help users improve their financial wellness and decision-making.
Personetics has established itself as a key player in the financial technology landscape, with 18 of the top 40 banks in North America utilising its services. The platform’s financial guidance has earned an impressive average customer rating of 4.6 out of 5, highlighting the value that its tailored insights offer to individuals and small businesses alike.
Data-Driven Personalisation for Financial Wellness
According to Udi Ziv, CEO of Personetics, the company’s success is not just about the numbers, but about the real impact it has on people’s financial lives. “The key is using technology to transform raw transactional data into actionable insights that truly benefit both consumers and SMEs,” Ziv said. He emphasised that the goal is to help customers understand their entire financial picture and provide clear steps to improve it, shifting the bank’s role from a passive entity to an active partner in financial success.
In today’s challenging economic climate, these insights are proving particularly valuable. Personetics reports that the average customer is saving approximately $2,400 annually as a result of the platform’s financial recommendations.
Democratising Financial Advice
Ziv believes that Personetics is playing a vital role in making high-quality financial advice accessible to everyone, not just those with access to traditional financial advisors. “By leveraging advanced AI and analytical models, we’re democratising financial advice, making it available to millions who might not otherwise receive this level of guidance,” he explained. This not only empowers customers but also allows banks to drive better financial outcomes for their clients.
Ziv described the relationship between banks and customers as a “win-win” scenario, where improved financial well-being for customers leads to higher engagement, greater product adoption, and an increase in customer lifetime value for banks. “This symbiotic relationship strengthens the bond between banks and their customers, driving mutual success,” he added.
Transforming Banks into Proactive Financial Partners
The Personetics platform is designed to help banks transform from traditional service providers into proactive financial allies. By analysing billions of transactions in real-time, the platform enables banks to offer timely, relevant, and actionable advice to their customers. This approach supports Personetics’ mission to maximise the value of every customer interaction through data-driven personalisation.
Personetics’ comprehensive platform, which includes products such as Personetics Engage, Enrich, Act, and Engagement Builder, covers the entire customer journey. From advanced personal financial management tools and goal-based savings initiatives to automated financial journeys, the platform is designed to enhance the financial wellness of both retail and small business customers.
By empowering financial institutions to deliver personalised, real-time insights, Personetics is helping individuals and businesses make smarter financial decisions, fostering a stronger relationship between banks and their customers.
