Luxury silk brand LILYSILK has renewed its partnership with the National Breast Cancer Foundation, Inc.® (NBCF) for Breast Cancer Awareness Month, amplifying its efforts to raise awareness about breast cancer, early detection, and support services for those affected. The collaboration reflects LILYSILK’s ongoing commitment to corporate social responsibility and its mission to inspire better, more sustainable living.
LILYSILK has contributed significantly to NBCF’s efforts, supporting its “Helping Women Now®” mission to ensure women affected by breast cancer receive needed resources and emotional support. In 2022, the brand donated $5,000 to NBCF, with contributions assisting the foundation’s education, early detection, and patient support services. In 2023, LILYSILK extended its philanthropy, donating 1,500 silk eye masks valued at $43,500 for inclusion in NBCF’s HOPE Kits, which are provided to women undergoing treatment. The gesture symbolised LILYSILK’s commitment to offering comfort to those in need, with each eye mask included in the kits designed to provide relaxation and encouragement to breast cancer patients.
In March 2024, LILYSILK launched its Caring Collection in partnership with NBCF. This special range includes items like the Hope’s Comfort Pillowcase, Eternal Hope Scrunchie, Hopeful Dreams Sleep Eye Mask, and The Hope’s Embrace Sleep Set, all featuring LILYSILK’s hallmark silk craftsmanship. Each piece is packaged with pink ribbon-themed accents and messages of gratitude, symbolising the brand’s commitment to care, quality, and the breast cancer cause. From March 1, 2024, to June 30, 2025, 50% of gross sales from the Caring Collection will be donated to NBCF. As of October 2024, LILYSILK has contributed £5,717.91 from these sales to NBCF, with funds continuing to support their programmes for women affected by breast cancer.
“We are honoured to continue our partnership with NBCF in the fight against breast cancer,” said David Wang, CEO of LILYSILK. “Together with our customers, we are making a real difference by raising awareness and inspiring hope for those affected by this disease.”
LILYSILK’s Breast Cancer Awareness Month efforts extend beyond financial contributions. This October, the brand is launching an Instagram giveaway, encouraging its followers to take part in breast cancer support. The brand calls on its community and the general public to engage in breast cancer education and awareness events, aiming to foster greater understanding of the challenges faced by those affected.
Through the NBCF partnership, LILYSILK continues to advance its goal of supporting patient comfort and recovery while emphasising the importance of early detection and proactive healthcare. By blending luxury and philanthropy, the brand hopes to make a positive impact on breast cancer awareness and support services.
The ongoing partnership is a reflection of LILYSILK’s commitment to corporate social responsibility and breast cancer awareness, with the brand urging its customers to join them in their mission to inspire hope and extend support to breast cancer patients.
